Tiantian English is personal for me. As a teacher/designer, I wanted to give my ‘hungry to learn English’ students a way to access free English learning resources online. Chinese students constantly ask me: “Teacher, my English is so poor, how can I improve it?” So after countless hours of searching, I’ve compiled a healthy size library of free English learning materials on tiantianenglish.com, including videos, listening exercises, reading drills, and smart phone apps, all of which are free to anyone who wants to learn.
I designed this logo concept combining the Chinese character “天” (which means ‘day’ in Chinese) with the Roman character “E”. The idea is that students need to study a little bit of English everyday (“天天” or tian tian in Chinese means ‘everyday’), and that just a few minutes a day will add up to a whole lot after a year.